Customer Communication & Updates

Keep freight customers informed at every milestone without your team writing a single update manually.

97 hrs
Time saved/month
24
Companies have mapped
Map This Automation

About This Automation

Customer service teams manually monitor shipment status changes, look up contact details, and send individual notifications across email and SMS. This repetitive, multi-step process consumes hours daily and leaves communication gaps when staff are busy.

Automation monitors the TMS for status changes, composes personalized messages, and routes notifications to the correct channel based on customer preference. All communication is logged automatically, ensuring no customer falls through the cracks.

Key features
Monitor shipment status changes in real time from the TMS
Compose personalized notifications based on shipment details and customer history
Route messages to email or SMS based on customer communication preferences
Log all notifications automatically in the CRM for audit and compliance
Send delivery confirmations immediately upon status change
Reduce manual notification sends by up to 95 percent

How The Automation Works

The full workflow, from trigger to completion.

1. Shipment Status Changestrigger

A shipment status is updated to picked up, in transit, out for delivery, or delivered. The automation is triggered immediately.

2. Fetch Shipment & Customer Data

The automation retrieves the shipment details and looks up the customer contact information using the shipment reference.

3. The automation Generates Notification

The automation composes a personalized notification message based on the shipment status, customer name, and delivery details. The message is tailored to the communication channel and customer preferences.

4. Send Email

If the customer has an email address on file, the notification is sent automatically. The message includes tracking details and estimated delivery time.

5. Send SMS

If the customer has opted in to SMS, a text message is sent with a brief status update and a link to track the shipment.

6. Log Communication

The automation records the notification, including the timestamp, channel used, and message content. This creates a complete audit trail.

7. Update Shipment Record

The automation marks the shipment as notified or a tracking spreadsheet, preventing duplicate messages and confirming the customer was informed.

4 reasons to map this process

1

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2

You get a complete build plan

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3

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Custom pricing, ROI projection, and payback timeline based on your actual process, not industry averages.

4

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Frequently asked questions

Everything you need to know before mapping this process.

This template is a starting point based on how other businesses handle this type of work. When you map your process, you describe exactly how your team does it and the automation is built around your workflow, not a generic template.

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Estimated Time Saving
97hrs/month
Process pain:8.2/10
Mapped by:24 Companies

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