Churn risk identification pulls usage, support, satisfaction, renewal, and payment signals for every account and turns them into a single risk score.
The automated version pulls every signal each night, calculates a composite score for every active account, and alerts the right owner the moment risk crosses a threshold. The result is same-day visibility into at-risk accounts instead of a delayed, partial weekly snapshot.
The full workflow, from trigger to completion.
A scheduled job pulls fresh usage, ticket, renewal and payment data for every active account each night.
Login frequency and feature usage are pulled for every account automatically.
Recent ticket volume, sentiment and CSAT responses are retrieved for each account.
The automation combines usage, tickets, NPS, renewal proximity and payment history into one composite risk score.
Accounts scoring high or medium risk are posted to the account owner's channel with the reason for the flag.
Accounts scoring low risk are logged to the tracking sheet for trend review without triggering an alert.
A save-call task is created and assigned to the account owner for every high-risk account.
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