Shipping notification involves confirming that an order has shipped, retrieving its tracking number, and passing that information to the customer. Doing this by hand across separate systems creates delays, mismatched records, and a steady stream of status inquiries before customers hear anything.
The automated version retrieves tracking details as soon as a shipment is marked complete, matches it to the right order, and delivers a notification through the customer's preferred channel. Records update automatically, and the resulting drop in status inquiries frees staff for other work.
The full workflow, from trigger to completion.
An order status change to Shipped triggers the workflow instantly.
The Tracking Retrieval queries the API for the tracking number tied to the shipment.
The automation matches the tracking number to the correct customer contact record.
For customers on the default channel, a tracking confirmation email sends automatically.
For customers who prefer text alerts, a tracking update sends automatically.
The notification channel and tracking number log to the customer record.
Order status updates to Notified, closing out the fulfilment record.
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