Buyer and seller enquiries arrive across email, text, and listing portals, and someone has to find them, qualify them, and reply before the moment passes. Doing this by hand means scanning multiple inboxes, retyping details into a spreadsheet, and drafting replies one at a time.
An automated version reads every enquiry as it lands, matches it to the right listing, and sends a personalized reply once the lead is qualified. The result is a faster first response and a cleaner, more accurate lead record with no manual retyping.
The full workflow, from trigger to completion.
Every enquiry from the website, Zillow, Realtor.com, or a text-to-email gateway lands in the monitored inbox.
The automation extracts contact details, source, and the referenced listing straight from the message.
A structured contact and deal record is created automatically with the parsed details attached.
Once budget and timeline are confirmed, the automation drafts a reply referencing the exact property.
Leads that fail the budget or timeline check route to the sales manager for a manual look before any reply goes out.
The qualified reply is sent from the agency inbox within minutes of the enquiry arriving.
The lead is assigned to the territory and a follow-up task is scheduled.
The sales manager gets a message confirming the lead was captured, replied to, and assigned.
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