Database & SOI Nurture

Consistent contact with your sphere of influence without the daily manual effort of logging, tagging, and sending.

150 hrs
Time saved/month
12
Companies have mapped
Map This Automation

About This Automation

Database and sphere-of-influence nurture requires agents to manually scan contact lists, personalize emails, and log activities across multiple tools. This fragmented workflow consumes weekly and delays outreach by days.

Automation identifies contacts due for outreach, generates personalized emails, sends them immediately, and logs all activity in the CRM. the team focuses on meaningful conversations instead of administrative tasks.

Key features
Scan your database automatically for contacts due for outreach based on your cadence rules
Generate personalized emails that reference contact history and life events without manual drafting
Send emails immediately and log activity in your CRM in a single step
Track engagement automatically and flag replies for agent follow-up
Update contact lifecycle stages based on response patterns and interaction history

How The Automation Works

The full workflow, from trigger to completion.

1. Contact reaches next-touch datetrigger

The automation platform monitors for contacts whose last touch date plus their cadence interval has passed, or whose birthday or anniversary is today.

2. Fetch contact context and history

The automation retrieves the contact's full record, including notes, recent interactions, personal details, and engagement history.

3. AI composes personalised email

The automation reads the contact context and generates a personalised, warm email that references their situation, recent life event, or market activity. the automation selects from pre-approved templates and personalises tone and content.

4. Send email

The automation sends the composed email from the automation's account and logs the send timestamp.

5. Log activity

The automation creates an activity record documenting the email sent, timestamp, and content.

6. Schedule next touch date

The automation calculates the next touch date based on the contact's cadence rules and updates the record.

7. Notify

The automation sends a notification to the automation confirming the email was sent and showing the contact's next scheduled touch date.

4 reasons to map this process

1

It's completely free

No credit card, no commitment. Map your process and walk away with a full build plan.

2

You get a complete build plan

A visual process map, automation spec, delivery timelines, and everything needed to build it, customized to your workflow and tools.

3

You see your real numbers

Custom pricing, ROI projection, and payback timeline based on your actual process, not industry averages.

4

There's no obligation to build

Your build plan stays in your workspace with no expiry. Move forward whenever the timing is right.

Recommended for you

Other high-impact processes teams commonly map alongside this one.

Frequently asked questions

Everything you need to know before mapping this process.

This template is a starting point based on how other businesses handle this type of work. When you map your process, you describe exactly how your team does it and the automation is built around your workflow, not a generic template.

View more FAQs
Estimated Time Saving
150hrs/month
Process pain:8.2/10
Mapped by:12 Companies

Map this to your business to get your exact numbers.

Map This Automation

No credit card required — it's free.