Member communication at religious organisations requires manually identifying segments, extracting contact lists, drafting messages, and uploading to multiple platforms. This fragmented workflow consumes significant staff time and creates duplicate work across email and SMS channels.
Automation consolidates segmentation, message generation, and multi-channel delivery into a unified process. Engagement data flows automatically back into member records, eliminating manual logging and providing real-time visibility into outreach effectiveness.
The full workflow, from trigger to completion.
The automation is triggered when a new event is created in the calendar or a member reaches an engagement milestone (e.g. 60 days without attendance).
The automation queries to retrieve the list of members matching the event criteria or milestone, including email, phone, and engagement history.
The automation reviews the event or milestone details and generates a personalised message template, including subject line and body text, ready for review.
The automation sends the email campaign to the member segment, logging the send timestamp and recipient list.
The automation sends an SMS reminder to members with valid phone numbers, using the same message content adapted for SMS length.
The automation records the outreach event (email sent, SMS sent, timestamp, recipient count) as a contact activity.
The automation sends a summary message confirming the outreach has been sent, including recipient count and timestamp.
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