Member Engagement & At-Risk Tracking

Keep members active and reduce churn by automatically flagging at-risk accounts before renewal season hits.

22 hrs
Time saved/month
6
Companies have mapped
Map This Automation

About This Automation

Member engagement tracking requires staff to manually gather activity data from multiple systems, consolidate it into spreadsheets, and calculate engagement scores to identify at-risk members. This fragmented process is time-consuming, error-prone, and delays outreach to members who need support.

Automation consolidates all member activity data, calculates consistent engagement scores automatically, and flags at-risk members with exception rules applied. the team receives a validated list ready for immediate outreach, freeing time for meaningful member conversations.

Key features
Automatically gather member activity data from email, events, and login systems
Calculate standardized engagement scores using consistent weighted formulas
Identify at-risk members and apply exception rules to reduce false positives
Generate validated at-risk lists with context and notes for manager review
Create outreach tasks and send personalized notifications automatically
Log all outreach actions and update member engagement status in real time

How The Automation Works

The full workflow, from trigger to completion.

1. Weekly Engagement Review Triggeredtrigger

Automation runs on a weekly schedule (e.g., every Monday morning) to pull fresh member activity data from all connected sources.

2. Fetch Member Activity

The automation queries for all member records and their recent activity (event attendance, email engagement, support tickets) from the past 30 days.

3. Consolidate Data

Activity data is automatically written base, creating a unified view of all member engagement metrics in a single table.

4. Calculate Engagement Scores

The automation applies a consistent, rule-based engagement scoring formula to each member based on attendance, email opens, logins, and support interactions. Scores are stored.

5. Flag At-Risk Members

The automation identifies members with engagement scores below the threshold and flags them as at-risk. It also checks for exceptions (e.g., recent joiners, members on planned leave) to reduce false positives.

6. Create Outreach Tasks

For each flagged at-risk member, the automation creates a task with the member's name, engagement score, and a pre-filled outreach template.

7. Send Alert to Manager

A summary report is sent to the support manager listing the number of at-risk members flagged this week, with a link to the full list for review and approval.

8. Manager Reviews and Approves Outreach

The manager reviews the at-risk list, validates the flagging, and approves the outreach plan. This human step ensures context and prevents inappropriate contact.

4 reasons to map this process

1

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2

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3

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4

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Frequently asked questions

Everything you need to know before mapping this process.

This template is a starting point based on how other businesses handle this type of work. When you map your process, you describe exactly how your team does it and the automation is built around your workflow, not a generic template.

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Estimated Time Saving
22hrs/month
Process pain:8.2/10
Mapped by:6 Companies

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