Post-purchase and retention flows cover the messages a brand sends after a sale, from order confirmation through review requests to win-back offers.
The automated version watches order and delivery events, updates customer segments, and drafts or schedules messages as they are needed. Win-back offers and performance summaries generate on a schedule instead of waiting on manual review.
The full workflow, from trigger to completion.
A new order, delivery confirmation, or 45-day inactivity mark fires.
The Order Event Segmentation reads order and delivery data and updates the customer's lifecycle segment tags.
The Retention Content writes post-purchase or review-request copy from order and product details and schedules it as a draft.
For flagged edge cases, a coordinator quickly checks tone and offer details before the message goes live.
The approved or auto-cleared message is sent through the matching flow.
The automation scans purchase recency across all customers and builds the churn-risk batch automatically.
A personalized discount code is generated and the win-back campaign sends to the flagged batch.
Send volumes, churn counts, and campaign results are posted to the marketing channel for quick visibility.
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