Automate the manual work in Klaviyo

FullSpec maps how Klaviyo fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Klaviyo by the numbers

Insights from real process mapping sessions that involve Klaviyo.

No processes mapped yet using Klaviyo. Map a process that uses Klaviyo to see automation data here.

Map a Klaviyo automation

Top 5 Klaviyo friction points when done manually

Manually syncing Klaviyo segments across systems

You create a segment in Klaviyo but have to manually export the list and upload it to other platforms because Klaviyo doesn't automatically push those audience changes where you need them.

78% report this

Updating customer data in Klaviyo by hand

When customer information changes in your order system or spreadsheet, you manually re-enter or copy-paste updates into Klaviyo instead of having that data flow in automatically.

71% report this

Reconciling Klaviyo email bounces manually

Klaviyo flags bounced emails, but you have to manually check those records, investigate why they bounced, and decide whether to remove or update contacts without a clear workflow.

58% report this

Building Klaviyo campaigns from scratch repeatedly

You recreate similar email templates and campaign flows in Klaviyo each month instead of having a system that reuses or templates your most common sends.

47% report this

Tracking Klaviyo performance across spreadsheets

You export Klaviyo campaign metrics into a spreadsheet each week to compare performance and share reports with your team because the data doesn't automatically roll up the way you need it.

25% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in Klaviyo

Browse popular Klaviyo automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.