Automate the manual work in Pxl

FullSpec maps how Pxl fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Pxl by the numbers

Insights from real process mapping sessions that involve Pxl.

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Top 5 Pxl friction points when done manually

Pxl pixel data stuck in spreadsheets

You manually copy conversion and attribution data out of Pxl into Excel because your team needs to analyze campaign performance in a format they already understand.

78% report this

Reconciling Pxl numbers across platforms

You spend hours each week comparing Pxl conversion counts against your ad platform and analytics tool to figure out which numbers are actually correct.

71% report this

Pxl data delays break reporting deadlines

You wait for Pxl to fully process pixel data before you can pull your weekly or monthly reports, which means you're always reporting on yesterday's information.

62% report this

Manual Pxl audience segment updates

You manually review Pxl segments and re-upload audience lists to your ad platforms because Pxl doesn't automatically sync your pixel-based audiences.

51% report this

Pxl implementation changes require rework

When you need to adjust what Pxl is tracking or add new conversion events, you have to manually update documentation and notify multiple teams instead of having one source of truth.

26% report this

Data points based on anonymized data from FullSpec mapping sessions