Automate the manual work in Ghost

FullSpec maps how Ghost fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Ghost by the numbers

Insights from real process mapping sessions that involve Ghost.

No processes mapped yet using Ghost. Map a process that uses Ghost to see automation data here.

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Top 5 Ghost friction points when done manually

Ghost member email list maintenance

Manually exporting and updating Ghost member email lists across spreadsheets takes hours each week and creates duplicate or outdated contact records.

78% report this

Ghost post scheduling across timezones

Coordinating publication times in Ghost for global audiences requires manual timezone conversion and repeated logins to adjust scheduled posts.

51% report this

Ghost subscriber segmentation by hand

Categorizing Ghost subscribers into audience segments for targeted campaigns involves copying data into external tools since Ghost lacks native segmentation.

42% report this

Ghost content performance data collection

Pulling engagement metrics from Ghost and combining them with external analytics requires manual data entry into reports each reporting cycle.

35% report this

Ghost paywall rule updates

Changing which Ghost posts are paywalled or free requires manual edits to each post when membership tiers or promotions change.

28% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in Ghost

Browse popular Ghost automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.