Portfolio reporting and review prep requires advisors to manually log into multiple custodian portals, download statements, and consolidate holdings data across accounts. This repetitive, error-prone work consumes 5+ hours per week and delays client meetings.
Automation pulls live portfolio data from custodian APIs, reconciles holdings across all accounts, calculates performance metrics, and generates a formatted review document in hours instead of days. Advisors gain capacity to serve more clients and reduce data entry errors.
The full workflow, from trigger to completion.
A calendar event or CRM entry indicates a client review meeting is within 7 to 14 days. The automation is triggered by a new event or a daily scan of upcoming meetings.
The automation queries the CRM or a master client database to retrieve all accounts and custodian details for the scheduled client.
The automation connects to custodian APIs (Schwab, Fidelity, E*TRADE) using stored credentials to retrieve live holdings, account values, and performance data for each account.
The automation processes the raw custodian data, consolidates holdings across accounts, calculates year-to-date and quarterly returns, and compares performance against benchmarks.
The automation creates a formatted PDF review document with consolidated holdings, performance charts, and narrative summary, ready for advisor review.
The advisor reviews the generated document for accuracy and tone, makes any final edits or additions, and approves it for sending.
The automation sends the approved review document to the client with a personalized cover message and meeting confirmation.
The automation records the review send date and document version in the CRM, flagging the review as complete and ready for the meeting.
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