Shipping notifications require staff to pull tracking numbers from a carrier portal, paste them into order records, and manually email each customer. When shipments stall, the same team must catch the exception, warn the customer, and later answer support tickets asking where the order is.
An automated version watches for new shipments, syncs tracking data across systems, and sends the customer notification without manual entry. It also monitors the carrier feed for delays and drafts a proactive alert before a support ticket is ever filed.
The full workflow, from trigger to completion.
Fires the moment an order's status changes to Shipped.
Pulls the tracking number and current scan status directly from the carrier API.
Writes the tracking number and carrier link back onto the order record automatically.
Confirms the data is complete and logs the shipment to the reporting sheet.
Sends a branded tracking notification to the customer immediately after dispatch.
When the carrier reports a delay, hold, or failed scan, a ticket is opened automatically with shipment details attached.
Writes a delay notice for straightforward cases and flags anything unusual for a person to review.
A rep reviews the automation's draft and any complex exception, then closes out the ticket with the customer.
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