Abandoned cart recovery involves reviewing incomplete checkouts, judging which customers deserve a discount, and writing individual follow up messages by hand. Doing this on a fixed schedule means high-value carts often sit untouched for hours before anyone reaches out.
The automated version detects an abandoned checkout the moment it happens, scores the cart, and sends a personalized message sequence without delay. Conversion is tracked automatically and unresolved high-value carts are flagged for direct outreach.
The full workflow, from trigger to completion.
Flags a checkout that was started but not completed within 30 minutes.
The automation pulls customer purchase history and cart value to determine recovery priority and discount eligibility.
Sends a tailored email showing the exact items left in cart with the eligible discount.
Texts a short reminder if the recovery email is not opened within 4 hours.
The final result, recovered or expired, is recorded automatically.
Notifies the ops team when a high-value cart is still unrecovered after 24 hours so a human can call the customer.
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Other high-impact processes teams commonly map alongside this one.
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