Media list building and outreach tracking involves researching journalist contacts, sending personalized pitches, and manually checking an inbox for replies.
The automated version researches and enriches contacts, sends and follows up on pitches, and updates outreach status as replies arrive. This keeps campaign data current in real time and produces coverage reports without manual compilation.
The full workflow, from trigger to completion.
A new campaign brief logged starts the outreach workflow automatically.
The Media List Research finds journalists matching the beat and pulls verified contact details.
Enriched journalist records are written into the shared media list base.
The Outreach & Follow-Up drafts a pitch referencing each journalist's recent coverage.
The pitch is sent from the connected account and the send date is logged.
If no reply arrives within five days, a follow-up email is sent automatically.
The Reply Tracking & Reporting scans the inbox, updates outreach status, and assembles coverage data.
The Account Manager reviews the compiled coverage report and sends it to the client.
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