Shipping and tracking notifications require staff to manually check fulfillment systems, extract tracking numbers from multiple carrier portals, and compose personalized messages for each customer.
Automation retrieves tracking data in real time, composes and sends notifications instantly across all channels, and logs results automatically. Customers receive tracking information within minutes of shipment, and support inquiries drop significantly.
The full workflow, from trigger to completion.
Automation detects when an order status changes to shipped and a tracking number is available.
The automation retrieves the tracking number, carrier name, and estimated delivery date and enriches it with carrier tracking link.
Customer name, email, phone number, and communication preferences are pulled to determine which channels to use.
A personalized tracking email is sent using a pre-built template with the customer name, order number, tracking link, and estimated delivery date.
If the customer has opted in to SMS, a text message with the tracking number and carrier link is sent.
Shipment details, notification timestamps, and delivery status are logged for audit and reporting.
A daily summary of shipments notified is posted so the team has visibility into notification status.
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