App Store Release & Submission Tracking

Q: Can the automation handle different release notes for each platform?

Yes. The automation reads your release data once and generates platform-specific release notes that comply with iOS App Store, Google Play, and web requirements, including character limits and formatting rules.

Q: How often does the automation check for approval status?

The automation polls app stores every 4 hours and sends instant notifications to your team when a release is approved, rejected, or requires action.

Q: Will this work with our existing tools and workflows?

The automation integrates with GitHub, Google Sheets, Microsoft Excel, Gmail, and Slack. It reads from your source control and sends notifications to your team's existing communication channels.

Q: What if we need to make changes to release notes after submission?

If changes are needed before approval, the release manager can update the release notes and trigger a resubmission; the automation handles the multi-store update without manual re-entry.

Keep every App Store and Google Play submission on schedule by automating status checks, team alerts, and release log updates.

160 hrs

Manual time identified

Companies have mapped

Map This Automation

About This Automation

App store submission requires gathering version information, rewriting release notes for each platform, and manually uploading builds and metadata to multiple app stores. Manual tracking and daily status checks create delays and inconsistencies across iOS, Android, and web releases.

Automation reads release data from source control, generates platform-specific release notes respecting each store's requirements, submits builds and metadata via store APIs, and monitors approval status in real time.

Key features:

Extract release notes and version data from source control automatically

Generate platform-specific release notes with correct formatting and character limits

Submit builds and metadata to iOS and Android app stores via API

Monitor approval status every 4 hours and detect rejections instantly

Send real-time notifications when releases are approved or rejected

Log all submission details and timestamps in a central tracking system

Data insights How it works Apps used What you get FAQ

Top friction points when done manually

The issues teams report most often with this process

#	Friction point	Companies Report This
1	Multi-platform release note rewriting Release notes must be manually rewritten for each platform to comply with character limits and formatting rules.	80%
2	Manual daily status checks Release manager checks app stores daily to monitor approval progress, creating interruptions and delays in rejection detection.	67%
3	Duplicate data entry across stores Version numbers, release notes, and metadata are re-entered separately for iOS and Android, introducing inconsistencies.	53%
4	Rejection handling delays Rejection reasons are discovered manually, and resubmission requires repeating the entire submission process.	40%
5	Scattered release data sources Version information and changelogs are pulled from multiple sources, requiring manual compilation and verification.	26%

Disclaimer

Automation readiness

How well-suited this process is for automation

Process Pain Score™

8.7/ 10

AI Fit Rating™

9.1/ 10

Automation Lift Index™

8.8/ 10

Hidden Overhead™

7.3/ 10

How The Automation Works

The full workflow, from trigger to completion.

1. Version Tag Createdtrigger

Automation is triggered when a new release tag is pushed to the repository. The tag name and commit metadata are captured automatically.

2. Extract Release Data

The automation reads the commit log, changelog file, and version number from the repository. Release notes are parsed and structured for processing.

3. Generate Platform-Specific Release Notes

The automation adapts the release notes for iOS App Store, Google Play, and web platforms, respecting character limits and formatting rules for each. the automation produces three versions ready for submission.

4. Create Submission Record

A new row is added to the release tracking sheet with version number, release date, platform details, and submission status. This becomes the single source of truth.

5. Send Submission Checklist

An email is sent to the release manager with the generated release notes, asset requirements, and a link to the tracking sheet. The manager reviews and approves before store submission.

6. Approve and Upload Assets

Release manager reviews the generated notes, uploads final screenshots and metadata to a shared folder, and confirms readiness. This human gate ensures quality before store submission.

7. Submit to App Stores

The automation uses store APIs to submit the app build, release notes, and metadata to iOS App Store Connect and Google Play Console. Both submissions are logged with timestamps.

8. Monitor Approval Status and Notify Team

The automation polls App Store Connect and Google Play Console every 4 hours for approval status. When approved or rejected, a notification is sent immediately with the status and any rejection details.

Most popular tool stack used

— the complete tool combinations companies use

52% of companies

28% of companies

15% of companies

Disclaimer

What you get when you map this process

Everything you need to understand, plan, and build your automation.

ROI and business case

What this process costs today and what changes once it's automated.

Launch schedule

What gets built, in what order, and what success looks like once it's live.

Process runbook

How the automation runs day to day, including exceptions and human decision points.

Developer handover pack

Full build spec, logic, and configuration — ready to hand off without a briefing call.

Integration and connections guide

Every tool connection, credential, and data mapping the build needs.

Test and QA plan

Every scenario checked and signed off before the automation goes live.

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Frequently asked questions

Everything you need to know before mapping this process.

What happens if an app store rejects the submission?

Automation detects the rejection immediately and sends a notification with the rejection reason. The release manager reviews the issue and resubmits; the automation handles the resubmission to all stores without manual re-entry.

Can the automation handle different release notes for each platform?

How often does the automation check for approval status?

Will this work with our existing tools and workflows?

What if we need to make changes to release notes after submission?

View more FAQs

Process pain:8.7/10

Mapped by:4 Companies

Map this to your business to get your exact numbers.

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Page updated 10 August 2026