Automate the manual work in Postalytics

FullSpec maps how Postalytics fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

Postalytics by the numbers

Insights from real process mapping sessions that involve Postalytics.

No processes mapped yet using Postalytics. Map a process that uses Postalytics to see automation data here.

Map a Postalytics automation

Top 5 Postalytics friction points when done manually

1

Manually matching Postalytics response data

You receive postcard responses from Postalytics but have to manually cross-reference them against your original mailing list to figure out which customers actually converted.

78% report this

2

Postalytics tracking codes entered by hand

You manually write down or type in Postalytics tracking codes for each campaign instead of having them automatically populate in your CRM when mail goes out.

71% report this

3

Updating CRM records from Postalytics separately

When a customer responds to a Postalytics postcard, you have to manually update their contact record in your CRM instead of the response flowing in automatically.

64% report this

4

Postalytics campaign results copied into spreadsheets

You export Postalytics performance reports and paste them into Excel to combine with other campaign data instead of having one unified view of all your marketing results.

55% report this

5

Reconciling Postalytics spend across accounts

You manually add up invoices and campaign costs from Postalytics across multiple team members or locations to track total direct mail spending.

29% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in Postalytics

Browse popular Postalytics automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.

Mail and track Postalytics letters or postcards when new contacts are updated in HubSpot

Hubspot + Postalytics

Mail tracked Postalytics letters or postcards as part of an ActiveCampaign automation

Activecampaign + Postalytics

Mail tracked Postalytics letters or postcards when a new CRM activity is added to GreenRope

Greenrope + Postalytics

Mail tracked Postalytics letters or postcards when a new lead has been added to Marketo

Marketo + Postalytics

Mail tracked Postalytics letters or postcards when a new opportunity is added to Salesforce

Salesforce + Postalytics

Mail tracked Postalytics letters or postcards whenever a Shopify shopping cart is abandoned

Shopify + Postalytics

Tools commonly connected to Postalytics

Most automations involve more than one tool. These are the ones that show up most often alongside Postalytics.

Google Calendar

Postalytics Automation questions

Ready to automate your work in Postalytics?

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