Automate the manual work in Marketo

FullSpec maps how Marketo fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Marketo by the numbers

Insights from real process mapping sessions that involve Marketo.

No processes mapped yet using Marketo. Map a process that uses Marketo to see automation data here.

Map a Marketo automation

Top 5 Marketo friction points when done manually

Syncing Marketo leads across systems

You manually export leads from Marketo and re-enter them into your CRM or spreadsheets because the systems don't talk to each other automatically.

78% report this

Updating Marketo lists by hand

You spend hours manually adding or removing contacts from Marketo segments and lists instead of letting rules do it based on behavior or attributes.

71% report this

Reconciling Marketo data quality issues

You regularly clean up duplicate records, missing fields, and formatting errors in Marketo because data entered manually or from multiple sources never matches.

62% report this

Pulling Marketo reports for stakeholders

You manually generate, format, and email Marketo performance reports to leadership each week instead of having them delivered automatically.

54% report this

Triggering Marketo campaigns on schedule

You manually launch Marketo campaigns at specific times or based on external events because your workflow tools don't connect to Marketo.

29% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in Marketo

Browse popular Marketo automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.