Automate the manual work in OptiPub

FullSpec maps how OptiPub fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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OptiPub by the numbers

Insights from real process mapping sessions that involve OptiPub.

No processes mapped yet using OptiPub. Map a process that uses OptiPub to see automation data here.

Map a OptiPub automation

Top 5 OptiPub friction points when done manually

Manually syncing OptiPub contact updates

You update a contact in OptiPub but have to manually copy that change into your other systems, creating duplicate work and risking outdated information across platforms.

78% report this

Reconciling OptiPub data with spreadsheets

Your team maintains separate spreadsheets alongside OptiPub because you do not trust the data is current, forcing you to manually verify which version is correct.

71% report this

Exporting OptiPub reports for stakeholders

Every time leadership asks for a report, you manually export data from OptiPub, reformat it in Excel, and send it out, repeating the same steps weekly.

62% report this

Chasing OptiPub data entry compliance

Team members skip required OptiPub fields or enter inconsistent data, forcing you to manually audit records and chase people down to fill in gaps.

51% report this

Cleaning up OptiPub duplicate records

Contacts get entered multiple times in OptiPub, and you spend hours manually identifying and merging duplicates instead of focusing on actual business work.

26% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in OptiPub

Browse popular OptiPub automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.