Automate the manual work in Mav

FullSpec maps how Mav fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Mav by the numbers

Insights from real process mapping sessions that involve Mav.

No processes mapped yet using Mav. Map a process that uses Mav to see automation data here.

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Top 5 Mav friction points when done manually

Mav data syncing across teams

When team members update customer information in Mav at different times, you end up chasing down who has the latest version and manually reconciling conflicting changes.

78% report this

Manual Mav record deduplication

You discover duplicate customer entries in Mav after the fact and spend hours manually merging records and fixing broken relationships between contacts and deals.

52% report this

Mav data entry from email chains

Every time a customer emails your team, someone has to manually copy relevant details into Mav instead of having that information flow in automatically.

48% report this

Mav pipeline stage updates lag

Sales reps forget to update deal stages in Mav as conversations progress, so your pipeline view in Mav never reflects what is actually happening with customers.

35% report this

Mav historical data gaps

When you need to report on customer history, Mav is missing months of interactions because no one manually logged calls, meetings, or follow-ups at the time they happened.

28% report this

Data points based on anonymized data from FullSpec mapping sessions