Automate the manual work in Google Ads

FullSpec maps how Google Ads fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Google Ads by the numbers

Insights from real process mapping sessions that involve Google Ads.

No processes mapped yet using Google Ads. Map a process that uses Google Ads to see automation data here.

Map a Google Ads automation

Top 5 Google Ads friction points when done manually

Manually syncing Google Ads conversion data

You have to pull conversion numbers from Google Ads, copy them into a spreadsheet, and manually update your CRM because the systems don't talk to each other.

78% report this

Reconciling Google Ads spend across accounts

When you run multiple Google Ads accounts, you spend hours each month downloading reports from each one and combining them in Excel to see your total ad spend.

71% report this

Matching Google Ads clicks to actual leads

You see clicks and impressions in Google Ads but have to manually cross-reference them with your lead list to figure out which ads actually generated business.

63% report this

Updating Google Ads budgets by hand

You manually adjust campaign budgets in Google Ads each week based on performance, which takes time and often happens too late to capitalize on what's working.

54% report this

Recreating Google Ads reports for stakeholders

Every time leadership asks for a performance update, you have to log into Google Ads, run custom reports, and reformat the data into a presentation they can understand.

29% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in Google Ads

Browse popular Google Ads automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.