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Automate the manual work in Act-On

FullSpec maps how Act-On fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Act-On by the numbers

Insights from real process mapping sessions that involve Act-On.

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Top 5 Act-On friction points when done manually

1

Syncing Act-On contacts across systems

You manually export contacts from Act-On, clean up duplicates in a spreadsheet, and re-import them because Act-On does not automatically deduplicate across your other tools.

78% report this
2

Updating Act-On lead scores by hand

You review Act-On scoring rules monthly and manually adjust them in the platform because the automated scoring does not match your actual sales pipeline behavior.

71% report this
3

Reconciling Act-On data with accounting

You export Act-On customer records into a spreadsheet each week to match them against your accounting software because Act-On does not sync revenue data automatically.

61% report this
4

Copying Act-On segments into email

You build a segment in Act-On, then manually recreate the same audience rules in your email platform because Act-On segments do not push directly to your email tool.

48% report this
5

Entering Act-On form submissions twice

You receive Act-On form submissions and manually type key fields into your project management tool because Act-On forms do not integrate with your task system.

25% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in Act-On

Browse popular Act-On automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.

Tools commonly connected to Act-On

Most automations involve more than one tool. These are the ones that show up most often alongside Act-On.

Act-On Automation questions

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