Paid ad campaign management involves checking daily spend, flagging underperforming ads, and compiling results into a report for leadership.
An automation pulls spend and performance data on a schedule, flags campaigns breaching pacing or cost thresholds, and reallocates budget or pauses underperforming ads automatically. The result is same-day corrections and a performance report that assembles and distributes itself.
The full workflow, from trigger to completion.
A scheduled trigger starts the workflow on the same day and time each week.
Spend, pacing, and conversion metrics are pulled automatically for every active campaign.
The performance analysis checks pacing and flags any ad above the cost per acquisition threshold.
Budgets are shifted from underperforming ads to top performers based on the agreed rules.
The creative refresh writes new ad copy variations for flagged ads and saves them for review.
A live dashboard is refreshed with the week's spend, results, and every change made.
A short summary with a link to the dashboard is posted to the marketing channel.
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