Upsell and ancillary offers are manually reviewed and sent to guests after booking confirmation, requiring staff to check guest history, inventory, and pricing before composing personalized emails.
Automation evaluates guest preferences and booking details to select and send the most relevant offers automatically, while monitoring responses and processing acceptances in real time. This increases offer acceptance rates and ancillary revenue while freeing staff from repetitive tasks.
The full workflow, from trigger to completion.
New booking arrives with guest email, room type, check-in date, and length of stay.
Automation queries for guest's previous stays, room preferences, and past upsell acceptance rates.
Automation queries to identify available upgrades, parking, late checkout, and activities for the booking dates.
Evaluates guest history, room type, and availability to select the 2-4 most relevant offers with highest conversion likelihood.
Automation sends personalized email with selected offers, pricing, and direct acceptance link.
Automation records offer details, send timestamp, and guest segment for tracking and analytics.
Automation listens for guest response via email reply or web link click, and updates booking status.
When offer is accepted, automation charges card, updates reservation, and sends confirmation email.
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A visual process map, automation spec, delivery timelines, and everything needed to build it, customized to your workflow and tools.
Custom pricing, ROI projection, and payback timeline based on your actual process, not industry averages.
Your build plan stays in your workspace with no expiry. Move forward whenever the timing is right.
Other high-impact processes teams commonly map alongside this one.
Everything you need to know before mapping this process.
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