Collecting customer reviews and user-generated content manually requires daily monitoring across multiple platforms, manual email outreach, and tedious spreadsheet compilation. This fragmented approach wastes time and misses opportunities to showcase customer content.
Automation identifies eligible customers, sends review requests, monitors submissions across platforms, and compiles content into a single dashboard. Approved reviews and UGC post automatically to the website and social channels.
The full workflow, from trigger to completion.
Automation detects when an order status changes to delivered in the order management system. The customer becomes eligible for a review request.
A personalized review request email is sent automatically to the customer with a direct link to the review platform and a simple feedback form.
The automation polls and other review platforms hourly for new submissions and automatically captures the review text, rating, customer name, and timestamp.
The automation searches for posts tagged with the brand hashtag and captures post metadata, images, captions, and creator information.
The automation reviews each submission against brand guidelines, checks for authenticity and quality, and flags submissions for human approval. Approved submissions are routed forward automatically.
For social media UGC, an automated message is sent to the original creator requesting permission to repost. The automation waits for confirmation before publishing.
Approved reviews are posted to product pages and approved UGC is published and other social channels with proper attribution and links.
A summary notification is sent confirming how many reviews and UGC posts were published, and flagging any submissions that require manual review.
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