Shipping notification is the manual process of checking shipment status, retrieving tracking numbers from carrier websites, composing emails, and logging records. Manual execution is slow, error-prone, and creates delays that frustrate customers waiting for delivery updates.
Automation captures shipped orders directly from the fulfillment system, retrieves tracking data from carrier APIs, and sends branded notification emails instantly. Customers receive updates within seconds of shipment, and the team focuses only on exceptions.
The full workflow, from trigger to completion.
The automation detects when an order status changes to shipped. It captures the order ID, customer email, and carrier information.
An automated queries the carrier API or fulfillment data to retrieve the tracking number and estimated delivery date.
The system checks that the tracking number is valid and not empty. If missing, it flags the order for manual review.
A branded email template is populated with the customer name, order details, tracking link, and estimated delivery date, then sent.
The send timestamp and tracking number are recorded and to prevent duplicate notifications and maintain audit trail.
A summary message is posted confirming the notification was sent, or flagging any exceptions for the team to handle.
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