Lead & Enquiry Follow-Up

Every inbound buyer enquiry gets a personalised, timely response and stays in your pipeline until it converts or closes.

143 hrs
Time saved/month
10
Companies have mapped
Map This Automation

About This Automation

Lead and enquiry follow-up is the critical first step in converting prospects into clients. Manual logging, duplicate checking, and inconsistent follow-up sequences waste hours each week and cause qualified leads to slip through the cracks.

Automation captures every inquiry, deduplicates contacts instantly, qualifies leads by intent, and sends personalised first-touch emails within minutes. Follow-up reminders trigger automatically, ensuring no prospect is forgotten.

Key features
Capture inquiries from email, web forms, phone, and social media into a single inbox
Deduplicate contacts automatically to prevent duplicate records in your CRM
Score and qualify leads based on buyer intent, budget, timeline, and property match
Generate personalised first-touch emails with custom subject lines and property details
Trigger follow-up sequences automatically if no reply is received within 3-5 days
Update lead status in your CRM in real time as prospects engage

How The Automation Works

The full workflow, from trigger to completion.

1. New Inquiry Receivedtrigger

Inquiry arrives via email, web form, or phone. The automation platform detects the new message and extracts contact details and property interest.

2. Create or Update Contact

Contact record is created or updated automatically with name, email, phone, and inquiry details. Duplicates are detected and merged.

3. AI Qualification Scores Lead

The automation reads the inquiry and scores the prospect on likelihood to buy, budget range, and timeline. Unqualified leads are flagged for manual review.

4. Lead Qualified?

If the lead scores above the threshold, proceed to auto-send. If below, route to a sales for manual review.

5. Send Personalised First-Touch Email

A templated but personalised first-touch email is sent automatically, referencing the prospect's property interest and inquiry details.

6. Schedule Follow-Up

A follow-up task is created automatically for 3 days later, assigned to the sales responsible for the territory or property type.

7. Send Notification

Sales team receives a notification with the prospect's details, qualification score, and next follow-up date so they stay informed.

4 reasons to map this process

1

It's completely free

No credit card, no commitment. Map your process and walk away with a full build plan.

2

You get a complete build plan

A visual process map, automation spec, delivery timelines, and everything needed to build it, customized to your workflow and tools.

3

You see your real numbers

Custom pricing, ROI projection, and payback timeline based on your actual process, not industry averages.

4

There's no obligation to build

Your build plan stays in your workspace with no expiry. Move forward whenever the timing is right.

Recommended for you

Other high-impact processes teams commonly map alongside this one.

Frequently asked questions

Everything you need to know before mapping this process.

This template is a starting point based on how other businesses handle this type of work. When you map your process, you describe exactly how your team does it and the automation is built around your workflow, not a generic template.

View more FAQs
Estimated Time Saving
143hrs/month
Process pain:8.2/10
Mapped by:10 Companies

Map this to your business to get your exact numbers.

Map This Automation

No credit card required — it's free.