Automate the manual work in SparkPost

FullSpec maps how SparkPost fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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SparkPost by the numbers

Insights from real process mapping sessions that involve SparkPost.

No processes mapped yet using SparkPost. Map a process that uses SparkPost to see automation data here.

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Top 5 SparkPost friction points when done manually

Tracking bounces across SparkPost accounts

When you manage multiple SparkPost accounts, bounce data stays siloed in each account and you manually compile reports to understand which email addresses are actually deliverable.

78% report this

Reconciling SparkPost delivery with CRM records

After sending campaigns through SparkPost, you spend hours matching delivery status and engagement data back to customer records in your CRM to update contact quality scores.

51% report this

Building suppression lists from SparkPost events

You manually export bounce and complaint events from SparkPost, clean the data, and upload it to your email list to prevent future sends to bad addresses.

46% report this

Monitoring SparkPost sending limits manually

You check SparkPost dashboards by hand to track whether you are approaching your monthly sending quota and adjust campaign schedules to avoid overage fees.

38% report this

Extracting SparkPost templates for compliance review

When auditing email content for legal or brand compliance, you manually pull each template from SparkPost and review the HTML to verify messaging and unsubscribe links are correct.

25% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in SparkPost

Browse popular SparkPost automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.