Automate the manual work in PR.co

FullSpec maps how PR.co fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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PR.co by the numbers

Insights from real process mapping sessions that involve PR.co.

No processes mapped yet using PR.co. Map a process that uses PR.co to see automation data here.

Map a PR.co automation

Top 5 PR.co friction points when done manually

Manually syncing PR.co contacts to CRM

You export journalist and influencer lists from PR.co, then spend hours copying names, emails, and beat information into your CRM by hand instead of having them flow in automatically.

78% report this

Tracking PR.co outreach without records

When you send pitches to contacts found in PR.co, there is no automatic log of who you pitched, when you pitched them, or their response status unless you manually create notes in your system.

71% report this

Updating PR.co data across multiple tools

When a journalist contact changes outlets or email address in PR.co, you have to hunt down and update that same person in your email platform, spreadsheets, and follow-up lists manually.

62% report this

Recreating PR.co segments for campaigns

You build a targeted media list in PR.co based on beat and location, but then have to manually rebuild that same segment in your email tool or spreadsheet to actually run your outreach campaign.

51% report this

Reconciling PR.co results with campaign data

After a press release campaign, you manually compare which PR.co contacts opened your email or responded by checking your email platform, then updating your PR.co notes one contact at a time.

26% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in PR.co

Browse popular PR.co automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.