Automate the manual work in Hull

FullSpec maps how Hull fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Hull by the numbers

Insights from real process mapping sessions that involve Hull.

No processes mapped yet using Hull. Map a process that uses Hull to see automation data here.

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Top 5 Hull friction points when done manually

Hull account data stays out of sync

When you update customer information in your other systems, Hull doesn't automatically reflect those changes, forcing you to manually re-enter data across multiple places.

78% report this

Manual Hull segment updates waste time

You have to regularly log into Hull and manually adjust customer segments because the criteria don't update on their own as behavior changes.

52% report this

Hull identity resolution creates duplicates

When the same customer appears under different email addresses or identifiers, Hull doesn't automatically merge them, leaving you to manually consolidate duplicate records.

45% report this

Pulling Hull reports requires constant exports

Every time you need customer insights or activity reports from Hull, you have to manually export and reformat the data instead of pulling it directly into your dashboards.

38% report this

Hull attribute mapping slows onboarding

When you connect a new data source to Hull, you have to manually map each field and attribute instead of the system recognizing common fields automatically.

25% report this

Data points based on anonymized data from FullSpec mapping sessions