Automate the manual work in Hootsuite

FullSpec maps how Hootsuite fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Hootsuite by the numbers

Insights from real process mapping sessions that involve Hootsuite.

No processes mapped yet using Hootsuite. Map a process that uses Hootsuite to see automation data here.

Map a Hootsuite automation

Top 5 Hootsuite friction points when done manually

Scheduling posts across Hootsuite accounts

You have to log into each Hootsuite account separately and schedule the same post multiple times instead of doing it once for all your client or brand accounts.

78% report this

Pulling engagement data from Hootsuite reports

You manually export Hootsuite analytics into spreadsheets every week to track which posts performed best across your social channels.

71% report this

Responding to messages in Hootsuite inbox

You have to switch between Hootsuite and your email or CRM to look up customer context before replying to social messages.

62% report this

Updating Hootsuite team member permissions

When someone joins or leaves your team, you manually adjust access levels in Hootsuite for each social account they work on.

51% report this

Reconciling Hootsuite followers with CRM contacts

You manually match social followers from Hootsuite to your existing customer database to keep lead records current.

28% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in Hootsuite

Browse popular Hootsuite automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.