Question 1

What manual tasks around GoTo Webinar can be automated?

Accepted Answer

Common automation targets include registering contacts in GoTo Webinar when they meet criteria in another system, sending follow-up messages or documents to attendees after a webinar ends, and syncing attendee data back to your CRM or contact database. You can also automate the process of adding no-shows or attendees to different contact lists based on participation, or triggering downstream actions like scheduling follow-up calls or sending resources when someone registers for an upcoming session.

Question 2

How does attendee and registration data flow between GoTo Webinar and other business tools?

Accepted Answer

When you connect GoTo Webinar to other platforms, registration data and attendance records can be pulled out to update contacts in your CRM, email system, or analytics tools. Conversely, contact lists from your database can be sent into GoTo Webinar to pre-populate registrations or to create custom audiences for follow-up campaigns. The data typically includes registration timestamps, attendance status, and duration attended, which helps track engagement across your broader business processes.

Question 3

What gotchas should we watch for when automating with GoTo Webinar?

Accepted Answer

Timing is critical: data syncing between GoTo Webinar and external tools can lag, so registrations or attendance records may not appear immediately in connected systems. Also be aware that no-show data is only reliable after the webinar has concluded, so automations relying on that status should trigger after the session ends, not during it. Additionally, GoTo Webinar's participant data may not include all custom fields you need, so verify what information is available before building workflows that depend on specific contact attributes.

Question 4

How should we organize GoTo Webinars to make automations work smoothly?

Accepted Answer

Use consistent naming conventions and metadata for webinars, such as clear topic or category tags, so that automations can reliably identify which sessions trigger which workflows. If you run multiple webinars, establish a single source of truth for your webinar calendar or schedule so automations reference the correct event IDs. Also confirm that registration fields in GoTo Webinar match the data structure in your CRM or destination system to avoid mapping errors during automation setup.

Automate the manual work in GoTo Webinar

GoTo Webinar by the numbers

Top 5 GoTo Webinar friction points when done manually

Manual GoTo Webinar attendee follow-up

GoTo Webinar registration data entry

Scheduling GoTo Webinar across calendars

GoTo Webinar attendance tracking reports

GoTo Webinar recording distribution delays

What you can automate in GoTo Webinar

Add GoTo Webinar registrants from new Google Sheets spreadsheet rows

Add new Jotform submissions to GoTo Webinar as registrants

Capture GoTo Webinar registrants from new Unbounce submissions

Create GoTo Webinar registrants for new paid orders in Shopify

Create or Update ActiveCampaign contacts for new registrants in GoTo Webinar

Register ManyChat subscribers to GoTo Webinar events

Tools commonly connected to GoTo Webinar

GoTo Webinar Automation questions

Ready to automate your work in GoTo Webinar?