Automate the manual work in eSputnik

FullSpec maps how eSputnik fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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eSputnik by the numbers

Insights from real process mapping sessions that involve eSputnik.

No processes mapped yet using eSputnik. Map a process that uses eSputnik to see automation data here.

Map a eSputnik automation

Top 5 eSputnik friction points when done manually

Syncing contact updates across eSputnik

When customer information changes, you have to manually update records in eSputnik to keep phone numbers, emails, and addresses current across all your campaigns.

78% report this

Matching new leads to eSputnik profiles

After collecting leads from multiple sources, you spend hours manually checking eSputnik to see if they already exist before adding them to avoid duplicates.

71% report this

Exporting eSputnik data for reporting

To create reports for management, you manually export segments and campaign results from eSputnik, then reformat them in spreadsheets because the native reports don't match what leadership needs.

59% report this

Removing unsubscribes from eSputnik lists

When customers unsubscribe through other channels, you have to manually find and remove them from eSputnik segments to prevent sending them unwanted messages.

47% report this

Tagging eSputnik contacts by behavior

You manually review customer interactions and add tags in eSputnik to segment audiences for targeted campaigns instead of automating the tagging based on their actions.

26% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in eSputnik

Browse popular eSputnik automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.