Automate the manual work in Customer.io

FullSpec maps how Customer.io fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Customer.io by the numbers

Insights from real process mapping sessions that involve Customer.io.

No processes mapped yet using Customer.io. Map a process that uses Customer.io to see automation data here.

Map a Customer.io automation

Top 5 Customer.io friction points when done manually

Manually syncing Customer.io segment data

You have to export segments from Customer.io, match them against your spreadsheets, and manually update your records when audience definitions change.

78% report this

Tracking Customer.io campaign performance across channels

You send a broadcast through Customer.io but then spend hours pulling reports from other platforms to see the full picture of what actually converted.

71% report this

Reconciling Customer.io bounces and unsubscribes

When Customer.io flags bounced emails or unsubscribes, you have to manually cross-reference them with your CRM to prevent sending to bad addresses.

59% report this

Updating Customer.io attributes from external sources

Customer data changes in your accounting or support system, but you have to manually re-enter or export-import those attributes into Customer.io to keep campaigns targeted correctly.

45% report this

Copying Customer.io templates between workspaces

When you need the same email template across multiple Customer.io workspaces or accounts, you have to recreate it by hand instead of reusing it.

28% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in Customer.io

Browse popular Customer.io automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.