Automate the manual work in Clay

FullSpec maps how Clay fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Clay by the numbers

Insights from real process mapping sessions that involve Clay.

No processes mapped yet using Clay. Map a process that uses Clay to see automation data here.

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Top 5 Clay friction points when done manually

Manually syncing Clay enrichment data

You run enrichment in Clay but have to copy and paste the results back into your CRM or spreadsheet instead of having them flow automatically.

78% report this

Rebuilding Clay workflows after updates

When your source data changes or your list grows, you have to manually recreate or adjust Clay workflows instead of them updating in place.

71% report this

Tracking which Clay integrations succeeded

You run Clay to pull data from multiple sources but have no clear way to see which records actually enriched successfully versus which ones failed.

58% report this

Exporting Clay results in usable format

After Clay processes your data, you spend time reformatting or cleaning the output to match your team's naming conventions or field structure.

42% report this

Validating Clay data quality manually

You have to spot-check Clay enrichment results by hand to catch duplicates, missing fields, or incorrect matches before using the data.

26% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in Clay

Browse popular Clay automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.

Create Clay records for new HubSpot contacts in list

Hubspot + Clay

Map it

Create Clay records from new Google Sheets rows

Google Sheets + Clay

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Create Clay records from new or updated Google Sheets rows

Google Sheets + Clay

Map it

Create new Clay records from new recordings in Chorus by ZoomInfo

Chorus By Zoominfo + Clay

Map it

Create new records in Clay when new contacts are added in Apollo

Apollo + Clay

Map it

Tools commonly connected to Clay

Most automations involve more than one tool. These are the ones that show up most often alongside Clay.

Clay Automation questions

Ready to automate your work in Clay?

Tell FullSpec which Clay task eats the most time. We'll help you map it, scope it, and create your free build plan.