Automate the manual work in Brevo

FullSpec maps how Brevo fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Brevo by the numbers

Insights from real process mapping sessions that involve Brevo.

No processes mapped yet using Brevo. Map a process that uses Brevo to see automation data here.

Map a Brevo automation

Top 5 Brevo friction points when done manually

Manually syncing Brevo contact lists

You spend hours copying and pasting customer data into Brevo segments instead of having lists update automatically when new customers sign up or change their information.

78% report this

Building Brevo campaigns without automation

Each time you want to send a follow-up email sequence in Brevo, you manually create separate campaigns and schedule them individually instead of setting up a workflow that triggers automatically.

51% report this

Tracking Brevo performance across spreadsheets

You export Brevo email reports into Excel and manually combine them with sales data to understand which campaigns actually drove revenue, losing hours to data entry and reconciliation.

42% report this

Updating Brevo subscriber preferences manually

When customers change their communication preferences or unsubscribe, you have to manually update their status in Brevo instead of having those changes sync from your website or CRM.

31% report this

Recreating Brevo templates for each campaign

You rebuild the same email layout in Brevo from scratch for every campaign instead of reusing a standardized template that pulls in dynamic content automatically.

26% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in Brevo

Browse popular Brevo automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.