Loyalty & Repeat-Visit Marketing

Keep your dining room full by automating the follow-up, reward, and re-engagement messages that bring guests back.

22 hrs
Time saved/month
11
Companies have mapped
Map This Automation

About This Automation

Loyalty and repeat-visit marketing requires pulling daily sales data, spotting regular customers by hand, and writing separate offers for new, returning, and lapsed guests.

An automated version reads transaction data every night, sorts customers into segments, and sends the right offer without anyone building a list first. Redemption tracking, record updates, and staff alerts happen on their own, so repeat-visit campaigns go out the same day a pattern changes.

Key features
Classifies every customer into new, regular, or lapsed segments from nightly sales data
Drafts and sends offer emails matched to each segment automatically
Detects birthday and anniversary dates and triggers a discount without manual review
Updates CRM records with segment tags and last-offer dates in real time
Tracks redemption codes against sales and flags program cost as it accrues
Notifies staff of active promotions so servers can mention them at the table

How The Automation Works

The full workflow, from trigger to completion.

1. New Transaction Syncedtrigger

The nightly POS batch closes and customer visit data becomes available.

2. Segment Customers By Visit Pattern

The automation classifies each customer as new, regular, or lapsed based on visit history.

3. Draft Personalized Loyalty Offer

The automation writes offer copy suited to the segment and queues it for review.

4. Marketing Coordinator Reviews Flagged Offer

Any offer above a discount threshold or targeting a VIP account is checked by a person before sending.

5. Send Offer Email

The approved offer is sent to the customer's segment automatically.

6. Update Customer Record

The segment tag, offer sent, and date are logged against the customer profile.

7. Notify Staff

Active promotions are posted to the team channel so servers can mention them.

8. Log Redemption And Reconcile

Redemption codes are matched against sales and rolled into the running cost report.

4 reasons to map this process

1

It's completely free

No credit card, no commitment. Map your process and walk away with a full build plan.

2

You get a complete build plan

A visual process map, automation spec, delivery timelines, and everything needed to build it, customized to your workflow and tools.

3

You see your real numbers

Custom pricing, ROI projection, and payback timeline based on your actual process, not industry averages.

4

There's no obligation to build

Your build plan stays in your workspace with no expiry. Move forward whenever the timing is right.

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Frequently asked questions

Everything you need to know before mapping this process.

This template is a starting point based on how other businesses handle this type of work. When you map your process, you describe exactly how your team does it and the automation is built around your workflow, not a generic template.

View more FAQs
Estimated Time Saving
22hrs/month
Process pain:7.8/10
Mapped by:11 Companies

Map this to your business to get your exact numbers.

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