Enquiry-to-enrolment follow-up at language schools involves manually logging prospect details, sending welcome emails, scheduling reminders, and tracking engagement across multiple tools. Manual coordination causes inconsistent follow-ups, missed reminders, and delays in identifying hot leads.
Automation captures all enquiries in one system, deduplicates records instantly, sends personalised emails on schedule, and flags engaged prospects for immediate team action. The result is faster response times and consistent conversion tracking.
The full workflow, from trigger to completion.
Prospect submits enquiry via form, email, or phone call. The automation is triggered immediately.
Enquiry details are captured and logged as a new contact with course interest, source, and timestamp.
Automation queries to detect if the prospect already exists. If a duplicate is found, the record is merged.
Personalised welcome email with course details and next steps is sent automatically to the prospect.
Follow-up task is created and scheduled for 3 days later, with a reminder sent to the assigned sales rep.
After 3 days, a second email is sent automatically asking if the prospect has questions or is ready to book a trial.
If the prospect opens the email or replies, a notification is sent to the sales team flagging the lead as hot and ready for outreach.
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