Enquiry-to-proposal management involves receiving prospect enquiries, researching their needs, and manually assembling customised proposals. Manual steps are slow, error-prone, and create bottlenecks in the sales cycle.
Automation captures enquiries, enriches prospect data, generates proposals, and routes them for approval in hours instead of days. Sales reps focus on closing deals instead of paperwork.
The full workflow, from trigger to completion.
A new training enquiry arrives via email, web form, or CRM entry. The automation platform detects the trigger and extracts prospect and course information.
The automation queries the prospect's company name and industry against public data sources and internal records to populate company size, industry, and relevant context.
The automation retrieves course details, pricing, duration, and delivery options and populates them into a structured proposal template.
The automation generates a customised proposal document with prospect name, company, course details, pricing, and standard terms, ready for review.
The proposal is sent to the assigned sales manager for review and approval, with a link to the draft and a clear approval deadline.
Once approved, the proposal is automatically sent to the prospect with a personalised cover message and a link to view or download.
The proposal send is logged, a follow-up task is created, and the sales rep is notified that the proposal is on its way.
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