Loyalty & Repeat-Visit Marketing

Turn every completed purchase into a triggered, personalised re-engagement that keeps regulars coming back without manual chasing.

13 hrs
Time saved/month
8
Companies have mapped
Map This Automation

About This Automation

Loyalty and repeat-visit marketing requires pulling transaction history, sorting customers by visit frequency, and building matching offers by hand each week. Doing this manually across spreadsheets and separate systems delays campaigns and makes segments go stale fast.

The automated version pulls fresh transaction data, tags repeat versus new customers, and builds and sends the matching campaign without manual sorting. Redemptions and visit counts update automatically afterward, keeping every customer record current.

Key features
Flags repeat versus one-time customers from the latest transaction export automatically
Groups customers into frequency and spend tiers without manual sorting
Builds segmented send lists that match each approved offer
Schedules and sends the campaign to the right segment automatically
Tracks redeemed loyalty codes as they happen in store
Updates customer records with redemption outcomes and refreshed visit counts

How The Automation Works

The full workflow, from trigger to completion.

1. Weekly POS Data Synctrigger

Automatically pulls all transaction records at a scheduled time each week.

2. Segment Customers By Visit Pattern

The Customer Segmentation flags repeat versus one-time customers and groups them into frequency and spend tiers.

3. Draft Loyalty Offer Copy

The marketing lead writes the offer wording and reward tied to each segment.

4. Send Approved Campaign

The Loyalty Campaign builds the segmented list and dispatches the campaign once approved.

5. Track Redemption Codes

The Redemption Tracking watches for redeemed codes as customers use them in store.

6. Update Loyalty Records

Redemption outcomes and refreshed visit counts are logged automatically to each customer's profile.

4 reasons to map this process

1

It's completely free

No credit card, no commitment. Map your process and walk away with a full build plan.

2

You get a complete build plan

A visual process map, automation spec, delivery timelines, and everything needed to build it, customized to your workflow and tools.

3

You see your real numbers

Custom pricing, ROI projection, and payback timeline based on your actual process, not industry averages.

4

There's no obligation to build

Your build plan stays in your workspace with no expiry. Move forward whenever the timing is right.

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Frequently asked questions

Everything you need to know before mapping this process.

This template is a starting point based on how other businesses handle this type of work. When you map your process, you describe exactly how your team does it and the automation is built around your workflow, not a generic template.

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Estimated Time Saving
13hrs/month
Process pain:7.4/10
Mapped by:8 Companies

Map this to your business to get your exact numbers.

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