Automate the manual work in Ortto

FullSpec maps how Ortto fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Ortto by the numbers

Insights from real process mapping sessions that involve Ortto.

No processes mapped yet using Ortto. Map a process that uses Ortto to see automation data here.

Map a Ortto automation

Top 5 Ortto friction points when done manually

Syncing customer data across Ortto

When customer information updates in your business systems, you have to manually enter or re-enter those changes into Ortto instead of having data flow automatically.

78% report this

Building segments without Ortto automation

You manually identify and group customers into segments in Ortto based on behavior or attributes instead of setting rules that automatically organize them.

69% report this

Tracking campaign performance in Ortto

After running campaigns through Ortto, you have to pull reports and manually compile results instead of having performance data automatically tracked and summarized.

58% report this

Updating contact preferences in Ortto

When customers change their communication preferences or opt out, you manually update each record in Ortto rather than having those changes sync from your website or email.

44% report this

Reconciling Ortto records with source data

You periodically have to check Ortto against your actual customer database to find and fix duplicate or outdated records that should have been cleaned up automatically.

29% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in Ortto

Browse popular Ortto automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.