Automate the manual work in ON24

FullSpec maps how ON24 fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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ON24 by the numbers

Insights from real process mapping sessions that involve ON24.

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Top 5 ON24 friction points when done manually

Manually tracking ON24 attendee engagement

You have to pull attendance and interaction data from ON24 after each webinar and manually log it into your CRM or spreadsheet to understand who actually engaged.

78% report this

Syncing ON24 registrant data across systems

Registration information collected in ON24 has to be manually entered or exported into your email platform, CRM, or database because the systems don't talk to each other.

71% report this

Creating follow-up campaigns after ON24 events

After an ON24 webinar ends, you manually identify which attendees to follow up with and create separate email campaigns because ON24 doesn't automatically trigger your marketing workflows.

64% report this

Reconciling ON24 performance with sales pipeline

You have to manually match ON24 attendee records with your sales opportunities to figure out which webinar attendees actually became leads or customers.

53% report this

Preparing ON24 reports for stakeholders

You spend time exporting data from ON24, reformatting it in Excel, and combining it with other metrics to create the reports your leadership team expects to see.

28% report this

Data points based on anonymized data from FullSpec mapping sessions