Automate the manual work in Iterable

FullSpec maps how Iterable fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Iterable by the numbers

Insights from real process mapping sessions that involve Iterable.

No processes mapped yet using Iterable. Map a process that uses Iterable to see automation data here.

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Top 5 Iterable friction points when done manually

Syncing customer data into Iterable

We manually export customer lists from our CRM and re-import them into Iterable, creating duplicate work and risking data mismatches every time our customer information changes.

78% report this

Building Iterable campaigns without templates

Each marketing campaign requires manually recreating email layouts and content blocks in Iterable instead of reusing previous designs, wasting hours on repetitive formatting.

71% report this

Tracking Iterable performance across channels

We manually pull send metrics, open rates, and click data from Iterable into spreadsheets to compare performance against SMS or push notifications sent elsewhere.

62% report this

Managing Iterable subscriber list hygiene

We manually identify and remove bounced or unengaged contacts from Iterable lists by reviewing reports and deleting segments one at a time instead of automating cleanup.

54% report this

Coordinating Iterable sends with product releases

We manually check Iterable campaign calendars and coordinate timing with our product team through emails and meetings instead of having automated triggers fire when features launch.

29% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in Iterable

Browse popular Iterable automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.