Automate the manual work in Freshmarketer Classic

FullSpec maps how Freshmarketer Classic fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Freshmarketer Classic by the numbers

Insights from real process mapping sessions that involve Freshmarketer Classic.

No processes mapped yet using Freshmarketer Classic. Map a process that uses Freshmarketer Classic to see automation data here.

Map a Freshmarketer Classic automation

Top 5 Freshmarketer Classic friction points when done manually

Manually syncing Freshmarketer Classic contact updates

When contacts are updated in other systems, you have to manually re-enter or export-import data into Freshmarketer Classic instead of having changes flow automatically.

78% report this

Freshmarketer Classic campaign data stuck in silos

Campaign performance metrics from Freshmarketer Classic don't automatically connect to your sales data, forcing you to manually compile reports across multiple spreadsheets.

71% report this

Duplicate contact records plague Freshmarketer Classic

You spend hours manually identifying and merging duplicate contacts in Freshmarketer Classic because the system doesn't catch duplicates during import or data entry.

61% report this

Freshmarketer Classic segments require constant rebuilding

Audience segments you create in Freshmarketer Classic don't update dynamically, so you manually rebuild them each week to keep targeting rules current.

48% report this

Lead scoring rules need manual Freshmarketer Classic updates

When your sales team changes what makes a qualified lead, you have to manually reconfigure scoring rules in Freshmarketer Classic instead of adjusting them in one place.

25% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in Freshmarketer Classic

Browse popular Freshmarketer Classic automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.