Automate the manual work in Dotdigital

FullSpec maps how Dotdigital fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Dotdigital by the numbers

Insights from real process mapping sessions that involve Dotdigital.

No processes mapped yet using Dotdigital. Map a process that uses Dotdigital to see automation data here.

Map a Dotdigital automation

Top 5 Dotdigital friction points when done manually

Syncing contact updates across Dotdigital

When customer data changes in your system, you manually export and re-import lists into Dotdigital to keep segments current, wasting hours on repetitive uploads.

78% report this

Building Dotdigital segments without automation

You manually identify and tag contacts in Dotdigital based on behavior or purchase history instead of letting rules automatically segment your audience.

71% report this

Matching Dotdigital data to sales records

Your sales team tracks deals outside Dotdigital, so you manually cross-reference email engagement with deal stages to understand which campaigns actually drove revenue.

63% report this

Cleaning Dotdigital lists before campaigns

Before each send in Dotdigital, you manually review and remove duplicate or invalid email addresses that should have been caught automatically.

54% report this

Reporting Dotdigital results to leadership

You pull campaign metrics from Dotdigital, paste them into spreadsheets, and manually calculate ROI and attribution instead of having one source of truth.

29% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in Dotdigital

Browse popular Dotdigital automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.