Automate the manual work in AdRoll

FullSpec maps how AdRoll fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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AdRoll by the numbers

Insights from real process mapping sessions that involve AdRoll.

No processes mapped yet using AdRoll. Map a process that uses AdRoll to see automation data here.

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Top 5 AdRoll friction points when done manually

Syncing AdRoll segments to email lists

You manually export audience segments from AdRoll and re-import them into your email platform every time you want to send a targeted campaign.

78% report this

Matching AdRoll data across platforms

You spend hours cross-referencing AdRoll customer IDs with your CRM records to ensure you are not sending duplicate messages to the same person.

71% report this

Updating AdRoll audiences after sales

You have to manually remove customers from AdRoll retargeting campaigns after they purchase because AdRoll does not automatically sync with your order system.

59% report this

Pulling AdRoll performance reports monthly

You download AdRoll campaign data each month and paste it into spreadsheets to compare performance against your other marketing channels.

44% report this

Recreating AdRoll campaigns for new products

When you launch a new product, you manually rebuild your AdRoll retargeting campaigns from scratch instead of duplicating and adjusting existing ones.

28% report this

Data points based on anonymized data from FullSpec mapping sessions

What you can automate in AdRoll

Browse popular AdRoll automations FullSpec can map for you. Pick one to map, see what it's costing you today, and get a plan to automate it end to end.