Customer onboarding at SaaS companies involves coordinating multiple manual handoffs between sales, implementation, and support teams. The process is error-prone and time-consuming, with bottlenecks in project creation, email drafting, and task assignment that delay customer implementation.
Automation detects signed contracts, creates implementation projects, drafts and sends welcome emails, and notifies teams instantly. The result is faster customer time-to-value and freed coordinator capacity for exception handling and relationship building.
The full workflow, from trigger to completion.
Automation detects when a new customer contract is marked active and pulls customer name, contact email, plan tier, and implementation lead assignment.
Automation creates a new project using a predefined template, populates customer name and start date, and links it.
Automation copies standard onboarding tasks project, sets due dates based on the customer's start date, and assigns them to the implementation lead.
Automation sends a templated welcome email to the customer contact, customized with their name, plan tier, and implementation lead contact details.
Automation posts a message to the implementation team channel with customer name, project link, and start date.
Automation appends a row to the Google Sheet with customer name, contract value, start date, and implementation lead.
Automation updates the customer record to mark onboarding as active and sets a follow-up date for the first check-in call.
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