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About This Automation
Event and catering booking enquiries arrive across multiple channels and are manually logged, checked for availability, and quoted one at a time. This fragmented approach causes lost bookings, slow response times, and inconsistent follow-up.
Automation captures all enquiries in one place, checks availability instantly, generates quotes automatically, and sends follow-up reminders without manual intervention. Booking confirmation rates increase and staff focus shifts from data entry to customer relationships.
Key features:
Capture booking enquiries from email, phone, text, and social media into a single central log
Check event date availability against your calendar in real time
Generate customized quotes automatically based on headcount, location, and pricing rules
Send quotes with confirmation links and track customer responses
Schedule automatic follow-up reminders if customers do not respond within 2 days
Block confirmed dates on your calendar and send payment details automatically
The issues teams report most often with this process
#
Friction point
Companies Report This
1
Manual quote drafting
Each quote is typed from scratch or heavily customized, consuming 18 minutes per enquiry.
80%
2
Enquiry data entry errors
Customer details are manually typed into spreadsheets, causing typos and duplicate records.
67%
3
Inconsistent follow-up
Only 40% of quotes receive a follow-up reminder, causing bookings to be lost.
53%
4
Calendar conflicts
Manual availability checking and multiple staff updating the calendar simultaneously risk double-bookings.
40%
5
Multi-channel fragmentation
Enquiries arrive via email, phone, text, and social media with no central record or notification system.
26%
DisclaimerAll data is based on anonymized FullSpec mapping sessions and proprietary industry research. Learn more
Automation readiness
How well-suited this process is for automation
Process Pain Score™Manual enquiry handling across channels causes lost bookings and slow response.
8.7/ 10
AI Fit Rating™Enquiry parsing, availability checking, and quote generation are highly.
9.1/ 10
Automation Lift Index™Automation reduces per-enquiry time by 94% and increases booking confirmation.
8.7/ 10
Hidden Overhead™Context switching between channels, calendar conflicts, and lost follow-ups.
7.8/ 10
How The Automation Works
The full workflow, from trigger to completion.
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1. Enquiry Receivedtrigger
A customer submits a booking enquiry via email or a web form. The automation is triggered immediately.
2. Extract & Qualify Enquiry
The automation reads the enquiry, extracts customer name, event date, headcount, location, and dietary needs, then checks if the date is available in the calendar. If not available, the automation logs the enquiry as unavailable and sends a polite decline.
3. Generate Quote
For available dates, the automation generates a customised quote based on headcount, event type, and location, pulling pricing rules from a configuration sheet.
4. Send Quote via Email
The quote is sent to the customer with a call-to-action link to confirm or request changes.
5. Schedule Follow-up Reminder
An automated reminder is scheduled to send 2 days after the quote if no response is received.
6. Log Enquiry to Tracker
The enquiry details, quote, and follow-up status are logged to a Google Sheet for visibility and reporting.
7. Notify Team
A notification is sent to the operations team with the enquiry summary and next steps, so nothing is missed.
Everything you need to know before mapping this process.
The automation captures the enquiry immediately and logs it in your central system. Your team sees a notification the next time they check, and the automation can send an acknowledgment email right away if configured.