Automate the manual work in Emma

FullSpec maps how Emma fits into your day-to-day, finds the repetitive work worth automating, and gives you a clear plan to connect it with the rest of your tools.

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Emma by the numbers

Insights from real process mapping sessions that involve Emma.

No processes mapped yet using Emma. Map a process that uses Emma to see automation data here.

Map a Emma automation

Top 5 Emma friction points when done manually

Manually syncing Emma subscriber lists

You have to copy and paste contacts from your CRM or spreadsheet into Emma every time your list changes instead of having them sync automatically.

78% report this

Tracking Emma campaign performance across channels

You send campaigns through Emma but then manually compile open rates, clicks, and conversions into a spreadsheet because Emma data doesn't flow into your other business tools.

52% report this

Recreating Emma templates for each campaign

You rebuild email layouts in Emma from scratch or copy-paste old campaigns instead of having a streamlined template system that matches your brand standards.

45% report this

Manually removing unengaged Emma contacts

You have to review Emma reports and manually delete or suppress contacts who haven't opened emails in months to keep your list clean and deliverability high.

38% report this

Handling Emma bounces and complaints manually

When Emma flags hard bounces or spam complaints, you have to manually investigate and update your contact records instead of having those issues handled automatically.

25% report this

Data points based on anonymized data from FullSpec mapping sessions